Topics: Brand, Branding elements, how to analyze and how to create awareness, SWOT Analyses, Product Development, how to develop your collection. Fabrics, tech pack, labels guides, price tag, pricing, pricing charts, marketing and social media strategy, how to select a Pr Agency, retailing, how to plan the floor, boosting sales, customer service, stock, invoice, purchase order, line sheet, cost sheet, Business plan, cash flow, product performance, copyrights, trademarks and patents, advertisement’s elements, messages and characteristics of fashion advertisement. Case Studies
The course has the main objective of giving marketing notions and to allow the students to create a marketing plan for a retail shop or a company, as well as knowing the factors, which influence Fashion in distribution, pricing and selling, in addition to how to open a new business in the fashion field and to introduce elements of project management. The courses will provide the tools, nowadays needed to create a success story, such as Branding, product range and much more.
Duration: 3 Weeks – Weekly lessons: 2