ABC FASHION MARKETING, 20 HRS.
Beginners Level
Topics:
5Ws, Business Function, Marketing Mix, SWOT Analyses, Junior Mkt. Plan.
The course has the main objective of giving marketing notions and allowing the students to create a marketing plan for a retail shop or a company, as well as knowing the factors, which influence Fashion in distribution, pricing and selling, in addition to how to open a new business in the fashion field and to introduce elements of project management. The courses will provide the tools, nowadays needed to create a success story.
Attendance: Twice a week
